40 More Clever Logos With Hidden Symbolism

You probably already think that we are obsessed with logo design (and you’re probably right), but our numbers show that most of you guys enjoy logos as much as we do.

That’s why we proudly present 40 more clever logos with hidden symbolism. If you missed part I, you can find it here.

But before you start scrolling down the list, let me quickly run trough the list of logotype posts we had earlier: Top 15 Worst Logo FAILS Ever, 21 Logo Evolutions of the World’s Well Known Logo Designs, and Honest Logos by Viktor Hertz. You may open them somewhere in a new browser tab and continue from here.

Oh, and don’t forget to tell us which logo design you liked or hated most! We are really interested to hear what you think.


1. Black Cat

Letters “c” are also cat’s eyes. (Designer: vasvari)

2. Bee

A swarm of bees forming a “B”. (Designer: AlexanderSpliid)

3. Web Girls

The mouse cursor and the dot forms a sign of a female. (Designer: scala_humana)

4. Invisible Agent

There’s a hidden tie in the logo. (Designed by AlexWende)

5. Night Golf

The golf ball is lit like a moon. (Designer: MikeyMike)

6. Found Customer

The missing puzzle part is also a pictogram of a human. (Designer: Matto)

7. Missing

Both letters “i” are missing. (Designer: JoePrince)

8. Airtime

The clock’s arrows are also a plane. (Designer: firebrand)

9. Catch Me!

Falling man and hand at catch moment. (Designer: Matto)

10. Book Cover Cafe

The book is shaped like a cup of coffe. (Designer: Macarotti)

11. Bird Love

Logo created from a B and L forms a heart and 2 birds. (Designer: Logomotive)

12. Boxsit

Box + Chair. (Designer: Logomotive)

13. Cloud Corner

Cloud server company, it’s like having your private “corner” in the cloud. (Designer: peclat)

14. Code Fish

The fish is formed of various computer symbols. (Designer: mabu)

15. Cowbra

Cow + zebra. (Designer: Tom Merckx)

16. Moon

(Designer: JoePrince)

17. Crowd

A logo that stands out from the crowd. (Designer: !mude)

18. Impotence

Letter “i” has some problems standing up. (Designer: mabu)

19. Wiesinger Music

Letters “w” and “m” look like piano keys. (Designer: Patrik A.)

20. Fly

Letter “f” is rotated to look like a plane. (Designer: holajoan)

21. Dolphin House

There’s a dolphin’s flipper cut out of the square. (Designer: Ico Design)

22. Coffee Night

There’s a moon shape made of coffee foam inside the cup. (Designer: azdesign)

23. Doghouse Brewing

Logo for a brewing company targeting adult male screw-ups who feel they’ve been put in the “doghouse.” (Designer: JohnBoerckel)

24. Ocular Ink

Drop of ink + glasses. (Designer: OcularInk)

25. Egg

Letters “g” are made of eggs. (Designer: creattica)

26. Unarmed

Literally unarmed silhouette of a man. (Designer: JoePrince)

27. Fishop

Fish Silhouette. (Designer: Levogrin)

28. Wine Forest

If you look more carefully, you should also see 3 bottles of wine.  (Designer: jeriahblau)

29. X-Mas

There’s a hidden Christmas tree inside the letter “X”. (Designer: Dalius Stuoka)

30. FoodPhotoBlog.com

The lens of the camera is also a plate. (Designer: Siah Design)

31. Handy Dog

Dog’s silhouette made with a hand. (Designer: makarevichyana)

32. King Fish

If you take a closer look at the crown you should see 4 fishes. (Designer: Emil Hartvig)

33. Uptown

The houses are actually arrows pointing up. (Designer : mister jones)

34. Coffee Cup

Logo for coffee house Coffee CUP where high quality coffee is served. Notice that logo of coffee cup is made of letters “CUP”. (Designer: Jan Zabransky)

35. Next

Letters “e” and “x” form an arrow. (Designed by Robert Butkovic)

36. Seeds

The letters look like little seeds, and letter “d” is already sprouting up . (Designed by by dotflo)

37. Random

Applies the concept of “luck of the draw” of gambling by incorporating slot machine imagery into the typography. (Designer: logocafe)

38. Pause

This logo is created for Pause Fitness world, and the letter “u” looks like a pause symbol. ( Designer: Volkan Eksi)

39. Portrait Photos

There’s a man’s silhouette inside the camera. (Designer: Atakan Seçkin)

40. Panda Communications

If you look more carefully, you should see that letters “p” and “a” are also panda’s eyes. (Designed by: Nido)

Clever Logos With Hidden Symbolism PART I

Woman is making a pose that forms the Australian continent between her leg and her arm.

30 Clever Logos With Hidden Symbolism

I am sure every panda enjoyed laughing at Top 15 Worst Logo FAILS ever but let’s be fair here, and look at some of the best logo design examples. To be more specific, let’s have a look at creative Logos With Hidden Messages.

As we wrote earlier, the first feature of a good and effective logo is that it can immediately “grab” viewer’s attention. A good way to do so is by giving viewers a little puzzle to solve. Everyone likes puzzles, right? When viewers get the hidden message behind the logo, there’s this instant little satisfaction feeling, and something fun likes this gets people talking and sharing.

Even if the viewer cannot see anything hidden at first sight, the second somebody explains it to him will make the logo stick into his head for a long time.

Now let’s jump to the list of the most creative and clever Logos With Hidden Symbolism, and learn from the best!

1. Circus of Magazines

Circus tent looks like a magazine (more like a book to me, but still very clever). (Designer: logotomy)

2. Backspace

Just looking at the logo makes you want to press “backspace” and correct the typo. (Designer: JoePrince)

3. Barcode

Notice that the word “bar” is darker. (Designer: Sean Heisler)

4. To beat or not to beat?

The question mark is made of a belt.

5. Bipolar

The Logo depicts ambiguous emotions. (Designer: Siah Design)

6. Bird

Letter “B” is also a bird.

7. Cafe Click

Coffee steam is made of mouse pointers (Designer: Leo)

8. Amazon

The arrow from A to Z, symbolizes what Amazon is known for selling everything from “a to z” . It also serves as a smile, making the company feel friendly and approachable.

9. City Direct

“Notice how the space around the plane forms the letters C and D.” (Tobias) (Designer: Logomotive)

10. Elefont

There’s an elephant trunk inside the letter “e”. (Designer: m1sternoname)

11. Formula 1

Empty space in the middle creates a number “1″ for “Formula 1″

12. Families

Those 3 letters in the middle ‘i’, ‘l’, and second ‘i’ represent a family (father, mother and a child, or 2 fathers and a child in some countries).

13. F*ck!

A bit provocative logo against nazism and racism. (Designer: Karl Design)

14. FedEx

If you look closer you’ll notice the right-pointing arrow in between the ‘E’ and the ‘x’, representing precision and speed at which FedEx works.

Update: Anyone else see the spoon in “Fed” of Fedex? (@lissnup)

15. Half

(Designer: wunjo)

16. Iron Duck

A hanger looks like a duck. (Designer: Siah Design)

17. Yoga Australia

Woman is making a pose that forms the Australian continent between her leg and her arm.

18. Killed Productions

Letter “i” is lying as if it was killed. (Designer: Ethereal)

19. Mosleep

Mosleep is an organization of doctors that deals with people having sleeping disorders. The logo is their intial ‘M’ that was designed to also look like a bed. (Designer: Muamer)

20. Mr.Cutts

The scissors are transformed to look like a face with glasses and mustache. (Designer: Tabitha Kristen)

21. NBC

There’s a hidden peacock looking to the right representing the company’s motto to look forward, and not back.

22. Pencil

Letters “i” and “l” form a pencil. (Designer: reghardt)

23. Push The Bottle

You can see a hand pushing a button inside the bottle. (Designer: Hemisferiod)

24. Shocked

The socket’s expression says it all. (Designer: Fogra)

25. Sushi

Letter “H” looks like chopsticks picking a sushi. (Designer: Type08)

26. Threesome

27. Twins

Letter “N” looks like number 2, symbolizing twins. (Designer: Actiondesigner)

28. Up

An arrow showing up forms a letter “u” and also has a hidden “p” inside. (Designer: m1sternoname)

29. Wine Searcher

It looks like eyeglasses binoculars and bottles of wine at the same time.  (Designer: Itsgareth)

30. Zip

(Designer: logomotive)

Clever Logos With Hidden Symbolism PART II

Letters “c” are also cat’s eyes. (Designer: vasvari)



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